SaaS CAC by Channel Calculator

Why use this saas cac by channel calculator?

Calculate customer acquisition cost for one SaaS channel from attributable acquisition spend and new customers. It is intended for scenario planning so you can compare the commercial effect of changing the key assumptions before requesting or reviewing a formal quote.

Example

Start with the example values, replace them with the figures from your own quote, policy, contract or operating plan, then change one assumption at a time to see which input drives the result.

Important note

Channel CAC depends on attribution and which sales, marketing and tooling costs are included. Compare channels using one consistent cost policy.

How to use it

Start with the inputs shown above, review the assumptions or options, then generate the result. Where the tool creates a file, keep the original until you have opened and checked the downloaded output.

Frequently asked questions