SaaS Logo Retention Calculator
Calculate customer-logo retention and logo churn from starting customers and customers lost during the period.
Why use this saas logo retention calculator?
Calculate customer-logo retention and logo churn from starting customers and customers lost during the period. It is intended for scenario planning so you can compare the commercial effect of changing the key assumptions before requesting or reviewing a formal quote.
Example
Start with the example values, replace them with the figures from your own quote, policy, contract or operating plan, then change one assumption at a time to see which input drives the result.
Important note
Define the cohort and period consistently. New customers acquired during the period should not inflate the starting-customer retention denominator.
How to use it
Start with the inputs shown above, review the assumptions or options, then generate the result. Where the tool creates a file, keep the original until you have opened and checked the downloaded output.
Frequently asked questions
Is SaaS Logo Retention Calculator free?
Yes. The core tool is free to use without creating an account.
Do I need an account to use SaaS Logo Retention Calculator?
No. You can use the core Toolbox workflow without signing up.
Does SaaS Logo Retention Calculator work on mobile?
Yes. Toolbox is designed for modern mobile and desktop browsers, although complex file workflows can be easier on a larger screen.